Hi, I’m Ariel Beninca, a freelance digital experience designer based in Brisbane 🇦🇺   I'm passionate ✨ about crafting digital masterpieces, be it product design, UX/UI, or brand design with a creative edge 🎨

My desk setup is a space where I get my best work done. The calm atmosphere, combined with ample natural light, transforms it into a personal nook for creativity and focus.

I've always had a passion for design—it's a universal skill that transcends mediums, encompassing products, decor, architecture, processes, fashion, and experiences. In high school, during the dawn of the digital era, I was captivated by the magic of websites and spent countless hours learning how to piece them together. Realising that coding was key to bringing my visions to life, I turned to Treehouse to learn HTML, SASS, and PHP for WordPress templates.

At 17, I attended Griffith University on the Gold Coast, creating designs and websites for clients from my dorm room. My website was featured on various award sites and blogs, leading to international freelance opportunities. After internships, full-time roles at places like BLK Sports, and a stint as a UX/UI designer with Experience Oz, I set my sights on Brisbane in 2015. There, I joined JSA Creative, honing my UI/UX design skills.

My passion for product design and problem-solving drives me to simplify complexity, creating seamless and intuitive user experiences. I believe a good user experience should be invisible, effortlessly guiding users to their goals without them even realising it.

In 2019, I embraced full-time freelancing for its flexibility and mental health benefits. The shift to remote work during the COVID-19 pandemic has further expanded opportunities, allowing work from anywhere. I'm grateful for where this journey has taken me and excited for what's ahead. If you're looking for a fresh, creative perspective on your project or want to discuss the latest in design and technology, let's connect and create something spectacular together.

What people say
She did an exceptional job. From the beginning, she demonstrated a high level of efficiency and professionalism. Her design skills are truly impressive, with a keen eye for detail and creativity that brought the vision to life. Ariel was able to produce high quality supporting visual assets and ensured every element was polished and cohesive. Throughout the project, she communicated clearly and met every deadline. She was also able to efficiently convert the design into a Webflow site. I am extremely satisfied with the results and would highly recommend Ariel to anyone looking for high quality design work.  
Andrew Pitts
Founder & CEO at Polinode
Working with Ariel was a great experience. 
She came into a project and really took control of areas that were complex for our UX and UI requirements. 
Highly recommend her for any project.
Sam Hussey
Co-Founder & CEO @ Deployable
Ariel has been a pleasure to work with. She is a very talented designer, very open to listening to others perspective but equally able to defend her position based on her experience and expertise. This balanced and collaborative approach, combined with her talented skillset, and passion for user-centred design results in her achieving beautiful and effective experiences for users. Ariel is a bright light for the design community, and am looking forward to seeing her contributions to the field.
Amber Dean
Lead UX researcher @ Skedulo
Articles
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The Evolution of Product Design in the AI Landscape
In the dynamic world of artificial intelligence (AI), we’re witnessing not just a shift in technology but a revolution in product design
How Eye Scanning Influences Visual Hierarchy in Responsive Web Design
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The Principles of Good Logo Design: Crafting Timeless Identity
In the world of branding, the essence of a logo transcends mere aesthetics — it serves as the quintessential embodiment ...