Birdy

Designing Seamless Check-Ins and Smarter Team Collaboration

Product design
Interaction designPrototypingLanding page design

Overview

Birdy is an early-stage startup rethinking how teams run meetings and stay aligned. After observing that teams struggled to bridge the gap between async updates and live meetings, the founders set out to build a tool that makes collaboration faster, more focused, and more engaging.
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As the Founding Product Designer, I shaped Birdy’s design direction from the ground up. I defined the design system, created interactive prototypes, and designed both the MVP and the public-facing landing page. My work focused on simplifying complex workflows while ensuring the product felt approachable, modern, and trustworthy.

Year

2024

Case study sections

01 . Product design

The Challenge

Meetings are often unproductive, unfocused, and time-consuming. Async tools like MyCheckins solved part of the problem, but teams still struggled with:
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‍Preparation gaps → showing up to meetings without context.
‍Meeting sprawl → long, unfocused discussions with no clear outcomes.
‍Lost follow-ups → action items scattered across tools or forgotten.
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Birdy’s goal was to turn meetings into a productivity driver by combining async check-ins, smarter meeting structures, and effortless follow-ups into one experience.

My Approche

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User Journeys & Flows

‍I mapped and designed the core user journeys that make up the heart of Birdy’s. MVP flows included:
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  1. Onboarding flow → getting users set up quickly and building trust.
  2. Creating check-ins → designing a seamless async reporting process.
  3. Viewing & completing check-ins → ensuring clarity and easy follow-through.
  4. Creating meetings → structured agenda setup with AI assistance.
  5. Viewing meetings → a clear and interactive meeting interface.
  6. Settings & customisation → giving teams control without overwhelming them.

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Prototyping
Each of these flows was taken from concept design to interactive prototypes. This allowed us to validate the experience, refine interactions, and iterate quickly before development.
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Design System & Interaction Patterns
‍I built the first version of Birdy’s design system, ensuring consistency across all flows. This included typography, colour, buttons, modals, and component behaviours.

‍The Solution

The resulting MVP experience delivered:

  • Onboarding that built confidence and quickly explained Birdy’s value.
  • Check-in creation and completion flows that made async updates effortless.
  • Meeting creation and viewing flows that combined AI-generated agendas with structured, goal-oriented discussions.
  • Settings flows that were simple, scalable, and team-friendly.
  • A cohesive design system underpinning all screens for consistency and scalability.

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02 . Website landing page design
The project aimed to address several key issues affecting user experience, efficiency, and overall functionality of the software. By systematically tackling problems in various aspects of the software — Claims Table View, Claims Profile View, Work Items/Tasks/Actions, Communications, Automation, Navigation, and the Dashboard view — I aimed to create a more intuitive, efficient, and user-friendly platform.